World's Tallest Swing Takes Centre Stage In Papaya's New Brand …
2024年12月10日 · The mobile gaming company Papaya has released a new brand platform, “Play On,” via You’re The Goods, the agency’s debut campaign since launching in 2024.. The …
B&T
B&T is Australia's leading news publication magazine for the advertising, marketing, media and PR industries. B&T is owned by parent company The Misfits Media
ANZ Launches AI 'Falcon Lens' For The AO Via Special, T&DA, PHD …
2025年1月15日 · ANZ has launched ‘Falcon Lens’, an AI-powered experience that generates personal falcons for Australians, to coincide with the Australian Open (AO).
Foxtel, BINGE & Kayo Pushes Play On Live & On Demand Sport, …
2024年10月17日 · The Foxtel Group has revealed its bold vision for 2025, promising to elevate the viewing experience across its platforms—Kayo Sports, Foxtel, Foxtel Now, Foxtel Go, and …
IMAA Unveils Plans & Events For 2025 - B&T
2025年1月13日 · The Independent Media Agencies of Australia (IMAA), the national industry body representing independent media agencies, is gearing up for another year ahead amid record …
NRL Gets Wings With Red Bull Partnership - B&T
2024年10月10日 · The National Rugby League (NRL) has announced that international brand Red Bull as the official energy drink partner of the NRL and NRLW from 2025. NRL CEO …
OMA: OOH Sector Revenue Up 8% In 2024, DOOH Tops 75% Of …
2025年1月15日 · The Out of Home (OOH) industry saw a 8.07 per cent increase in net media revenue for 2024, reporting $1,301.8 million, up from an adjusted figure of $1,204.6 million for …
T-Mobile To Acquire Vistar Media For A Casual $970 million
2025年1月13日 · This combination will help transform the DOOH industry by leveraging Vistar’s end-to-end ad-tech platform and scale, together with T-Mobile’s unique customer insights and …
Myer Puts The Humbug In Holidays With Christmas Campaign Via …
2024年11月3日 · As the festive season jingles near, Myer is unwrapping a playful Christmas campaign that’s set to bring smiles to Aussies nationwide. In collaboration with creative …
Australia’s Soft Drink Industry Faces Calls For Change As …
2025年1月12日 · Indeed, public health advocates have raised alarms over the rising rates of obesity and type 2 diabetes in Australia, conditions that are exacerbated by excessive sugary …