Cool Japan (クールジャパン, Kūru Japan) refers to the aspects of Japanese culture that non-Japanese people perceive as "cool". After the success of " Cool Britannia," the Japanese government started using the phrase. The Cool Japan strategy is part of Japan 's overall brand strategy, aiming to disseminate Japan's attractiveness and allure to the world.
The Cool Japan strategy is an initiative to further strengthen the ties between Japan and other countries. The Japanese government is engaged in many different programs.
2024年9月29日 · Discover how Japan’s Cool Japan initiative, launched in 2013, leverages cultural exports like anime, fashion, and cuisine to reshape its global image and transform Japan into a cultural stronghold.
Cool Japan (CJ) refers to the attractions of Japan that render it cool (or have the potential to do so) in the eyes of the world. Rather than being confined to food, anime and pop culture, it has the potential for unlimited expansion to encompass a variety of …