Marc Champion is a Bloomberg Opinion columnist covering Europe, Russia and the Middle East. He was previously Istanbul bureau chief for the Wall Street Journal.
In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.
According to Similarweb, active users on RedNote dropped by over 50% on Jan. 20, shortly after TikTok revived the app in the US. Trump has given TikTok 75 days to make a deal.