Air France introduces AF001, a signature fragrance in its premium lounges at Charles de Gaulle Airport, marking a further ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

where she spearheaded global marketing strategies, brand development, and communications. “I am elated to share that I’m joining LinkedIn as Chief Marketing and Strategy Officer. I’ve ...

This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

They offer services such as app store optimization, mobile strategy, user acquisition, and mobile analytics to help businesses succeed in the competitive mobile market. Yodel Mobile was founded in ...

On Tuesday, Choice Hotels International launched its 2025 global marketing campaign aimed at “maximizing” the guest experience and building brand recognition and loyalty across its 22-flag portfolio.

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

Geo-targeting becomes a vital strategy for brands to deliver tailored experiences to their audiences across different regions. In this TechBullion interview with Matt Butler, Chief Marketing Officer ...

He has helped build marketing strategies for New York City icons ... no one cares that you work for Douglas Elliman. They care if you have the knowledge and expertise to get them what they ...