Rio is the ninth consecutive Games for NBC, which has the U.S. Olympic rights for the next 16 years. Viewers' habits keep changing, with more searching for Olympics news online or through social ...

Dressel made his Olympic debut in Rio in 2016 and has only gotten better since then. In the Tokyo Games, Dressel set two world records and won five gold medals. Here's how to watch the swimming ...

Now, after taking silver in Rio in 2016, the team is looking to ride its three-time NBA MVP to a first-ever basketball gold. Here's how to watch every one of Jokic's games at these Olympics. Men's ...

Opinions expressed by Forbes Contributors are their own. I explore the luxury consumer's passionate pursuit of luxury. NBCUNIVERSAL EVENTS "NBCUniversal Press Tour NBC Sports' "2024 Paris Olympics ...