Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

25 Trends on the Horizon in '25 These predictions center on the critical interplay of technology, cultural intelligence, and creative strategy, helping businesses stay ahead in a complex and ...

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...